Tag: Advertising ID

Big Data, Customer Data

The Peril And Promise Of Location Data; Is Creative Back In Charge?

November 11, 2021

Via: AdExchanger

The Location Equation Location data companies have seen an uptick in inquiries from government officials and public health groups. It’s no surprise – health officials and local governments had to track the effects of quarantine measures as well as next-order […]

Big Data, Customer Data

Google tightens Android policies, shrinking already-limited mobile ad tracking

June 10, 2021

Via: Marketing Dive

Google’s tracking change is the tech giant’s latest effort to provide a more privacy-forward experience for its users. Although Android has long allowed users to opt out of personalized ads, unique Advertising IDs have still provided app developers a way […]