Tag: advertising experience

Marketing Technologies, Mobile Marketing

How a ‘Weird First Date’ Could Improve Mobile Advertising

June 13, 2018

Via: Adweek

To work toward solving the kinks in mobile advertising, The Wall Street Journal is turning to CMOs to work through solutions. The “WSJ Brand Council,” as it has been dubbed, will come together for an inaugural meeting at the Cannes […]

Digital Media & Mobile, Media

New research: the six-second ad experience

May 8, 2018

Via: Ad Age

Following up on its study on the advertising experience last year, the FreeWheel Council for Premium Video recently conducted research in partnership with Realeyes focused on better understanding the impact of ad length on the ad experience and business outcomes. […]