Tag: ad-supported games

Marketing Technologies, Mobile Marketing

50% of mobile gamers prefer ad-supported games

March 11, 2022

Via: Business of Apps

Half of mobile gamers now say they prefer ad-supported games over pay-to-play or in-app purchases only games. Interest in ad-supported games has grown steadily since 2017, up 138% in 2021, according to the latest Modern Mobile Gamer® report from Tapjoy. […]