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Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

The latest threat of TikTok bans have caused marketers to raise an eyebrow

Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom...

Tag: Ad Campaigns

CMOs Must Ask These 4 Questions to Create Successful Ad Campaigns

April 16, 2019

Via: Target Marketing

CMOs should always aim to tie their ad campaigns to incremental sales impact. Failure to do so can not only hurt your professional reputation, but also lead to smaller marketing budgets for your brand in the future. After all, CFOs […]

Pinterest Shared 4 Ways for Brands to Optimize Their Ad Campaigns

November 5, 2018

Via: Adweek

Pinterest small and midsized business marketing lead Lisa Fong shared four steps that the 1.5 million-plus brands on its platform should go through in order to optimize ad campaigns aimed at some of its more than 250 million monthly users. […]