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Tag: ABM


Editorial

Account-Based Marketing: Top Tips for an Effective Strategy

June 25, 2024

Via: Camila Mendes

Account-based marketing (ABM) is one of the fastest-growing approaches in digital marketing, increasing by 15% between 2020 and 2021. With a strategic focus on high-value accounts, ABM provides natural alignment between sales and marketing teams.  Putting a strategy in place […]


Marketing Technologies, Other Technologies

What is the True Cost of Running Account-Based Marketing?

April 27, 2022

Via: Entrepreneur

You may have heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital […]


Editorial

Breakthrough Year: An Outlook for ABM in 2021

January 14, 2021

Via: Natalie Dunn

Introduction While many forecasts for 2021 draw on the technology-driven changes that became the bedrock of any business activity in 2020, I see the coming year in marketing as being defined by the advancement of a longstanding trend: Account Based […]


Marketing Channels, Web Advertising

5 Account-Based Marketing Statistics You Need to Know

September 28, 2020

Via: Convince and Convert

The concept of account-based marketing (ABM) was introduced by ITSMA in 2003. ABM made the first appearance on Google Trends in 2013. In the past few years, the number of ABM software companies has skyrocketed, along with agencies that specialize […]


Editorial

Account-Based Marketing in a Nutshell

January 16, 2020

Via: Natalie Dunn

Personalized marketing campaigns have been a hot topic for some time now and for good reason—getting personal with your leads will help you close more deals. And since the stakes are high, it’s no wonder that 65% of B2B buyers […]


Marketing Technologies, News, Other Technologies

HP Improves ABM with Sales and Marketing Integration

November 8, 2019

Via: Chief Marketer

Crafting a more holistic marketing approach based on better sales and marketing integration is helping Hewlett Packard Enterprise improve account based marketing (ABM) and better engage key target accounts. In 2014, Hewlett Packard split into two divisions, HP inc., the […]


Advertising Technology

Marketo adds native ABM capabilities to its platform

September 14, 2016

Via: Marketing Land

Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform. The new Marketo ABM allows marketers to target accounts — […]