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Big Data, Platforms & Software

How to reach new audiences with multi-platform search advertising

February 29, 2024

Via: Search Engine Land

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new […]


Marketing Channels, Web Advertising

How Google Search Generative Experience is impacting ads

February 29, 2024

Via: Search Engine Land

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom […]


Marketing Channels, Web Advertising

Google pilots new PPC ad format

February 29, 2024

Via: Search Engine Land

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad […]


Content & SEO, Marketing Channels

4 SEO tips to elevate the user experience

February 28, 2024

Via: Search Engine Land

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While […]


Big Data, Platforms & Software

Google Analytics 4 launches default Google Ads report

February 28, 2024

Via: Search Engine Land

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this […]


Marketing Technologies, Mobile Marketing

YouTube expands free editing app to 13 new markets

February 28, 2024

Via: Search Engine Land

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]


Editorial

Move over search engines, social media platforms are taking over

February 27, 2024

Via: Camila Mendes

We’re slowly seeing the migration from the Internet age to the Social Media age, with increasing reliance on platforms like TikTok, Facebook, and Instagram as the primary information source for Gen Z consumers. Thanks to content creators spanning the full […]


News

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

February 27, 2024

Via: Entrepreneur

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]


Content & SEO, Marketing Channels

How AI and Machine Learning Can Supercharge Your Link-Building Process and Boost Your SEO

February 27, 2024

Via: Entrepreneur

If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]


Content & SEO, Marketing Channels

Google removes option to see more local results in the search results

February 27, 2024

Via: Search Engine Land

Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near […]


News

37 key questions to ask when evaluating digital marketing agencies

February 27, 2024

Via: Search Engine Land

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s […]


Content & SEO, Marketing Channels

7 reasons why your AI content sucks (and how to fix it)

February 27, 2024

Via: Search Engine Land

BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because […]


Content & SEO, Marketing Channels

A technical guide to video SEO

February 26, 2024

Via: Search Engine Land

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable […]


News

How SMBs are approaching digital marketing in 2024

February 26, 2024

Via: Search Engine Land

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client […]


Advertising Technology, Mobile Marketing

Mobile Advertising in 2024: The Essential Guide

February 23, 2024

Via: Martech Zone

The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]


News

What Does A Digital Marketer Do?

February 23, 2024

Via: Martech Zone

Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message […]


Marketing Channels, Web Advertising

WordPress: How to Add Custom Content After the First Post on a WordPress Homepage

February 22, 2024

Via: Martech Zone

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]


Content & SEO, Marketing Channels

7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond

February 22, 2024

Via: Search Engine Journal

I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change. Circumstances have always changed quickly, but the pace of […]


News

PPC Experts Weigh In On CPC Inflation

February 22, 2024

Via: Search Engine Journal

Inflation is hitting everywhere, even your ad auctions. This year, the contributors offer guidance on navigating these increasing costs. Some note that directly seeking lower cost-per-click (CPC) prices may not be the answer. The advice includes: Validate and own your […]


Marketing Channels, Social Media Marketing

Instagram expands Creator Marketplace to help brands find creators for ads

February 22, 2024

Via: Search Engine Land

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]