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Content Marketing, Marketing Technologies

Why Brands Need to Apply Specific Strategies to Content to Make it Meaningful

December 6, 2018

Via: Adweek

To stand out, brands need to be meaningful. Maybe in 2018 that doesn’t come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant. Recent data from the 2018 […]


Email Marketing, Marketing Channels

4 Email Metrics to Monitor This Holiday Season for Deliverability

December 5, 2018

Via: Target Marketing

For many marketers, a successful holiday season can make or break yearly revenue numbers. With the season now in full swing, holiday spending is estimated to reach close to $123 billion, up almost 17 percent from 2017, according to eMarketer. […]


Marketing Channels, Web Advertising

How AI Is Changing Google Ads

December 5, 2018

Via: Target Marketing

Artificial intelligence (AI) is taking over the Internet one platform at a time. Many experts have been anticipating what AI will mean for search, particularly voice search, but not as many people are thinking about Google Ads. Google Ads is […]


Content Marketing, Marketing Technologies

Empowered Consumers and Their Insatiable Demand for Content

December 4, 2018

Via: Target Marketing

The shift to digital-first marketing has radically changed how consumers engage with brands. They have an insatiable demand for content that will help them make their decisions. And with new technologies showing up and showing off daily, and still others […]


Marketing Channels, Social Media Marketing

Facebook Collections Can Now Be Shared With Other Users, Who Can Collaborate on Them

December 4, 2018

Via: Adweek

Just in time for the holiday shopping season, Facebook users finally have the ability to share their collections with individual people or groups. In the interest of avoiding confusion, this update applies to the collections feature that enables users to […]


Content Marketing, Marketing Technologies

8 Tips for Creating Content That Creates Leads

December 3, 2018

Via: Target Marketing

The goal of content marketing is, of course, to win new business. More precisely, it’s to win new business in a manner that is sustainable and profitable — you can’t spend $2 to earn $1. Below are thoughts on how […]


Big Data, Customer Data

Data and the Search for Deeper Customer Relationships

December 3, 2018

Via: Target Marketing

Peter Drucker, the legendary management consultant, is quoted as saying: “The purpose of business is to create and keep a customer.” If only customer relationships were that easy. Technology has leveled the playing field, providing potential and existing customers with […]


Marketing Technologies, Mobile Marketing

How to Take Your Direct Mail List Targeting to a New Level

November 29, 2018

Via: Target Marketing

Your direct mail list targeting is extremely important. The better you are able to target the right people, the better your response rate will be. There are some new technologies out there that can help you better define your targeting […]


Email Marketing, Marketing Channels

A Surprising Cold Email Best Practice

November 29, 2018

Via: Target Marketing

By the time a “best practice” is best, it’s mainstream … common. A cold email best practice is most often a “worst practice” in the realm of sales outreach. Starting conversations with decision-makers using LinkedIn InMail, or standard email, requires […]


Marketing Channels, Social Media Marketing

Instagram Just Added 2 Features to Aid the Visually Impaired

November 28, 2018

Via: Adweek

Instagram is considered the most visual among the social platforms, but that doesn’t mean it’s ignoring the visually impaired. The Facebook-owned photo- and video-sharing network detailed two accessibility updates in a blog post Wednesday, aimed at helping the 285 million-plus […]