Why has ‘marketing security’ become a top priority for modern-day marketers?
Five years ago, if you were to ask a marketer about their security strategy, the likely response would have been sheer confusion. “Bots, proxies, data-center traffic? That’s for the security team to worry about.” In 2022, however, you’d be hard-pressed to find a marketing leader who hasn’t deployed a marketing security strategy. Today, most marketers view fake, automated and malicious traffic as a strategic threat to their operation, compromising efficiency and hurting their bottom line.
