Social media followers are cool and all, but if you’re not converting those fans to customers, your efforts and investments are futile. If 2020 taught us anything, it’s that the world can, and will, change overnight. So, if you want your business to thrive rather than merely survive 2021 and beyond, you have to be prepared for the worst to happen.
Imagine if TikTok had been banned in the U.S. last year as nearly happened? A lot of people would have lost these leads. What if the same threat looms over us for Instagram or other platforms in 2021? If you don’t want to be caught with your proverbial pants down, you need to start converting your followers to customers now.