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Why Tech Platforms Have a Responsibility to Reel In Political Ads

December 13, 2019

Via: Adweek
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It’s hard to recall a more fateful election in the U.K. since the one post-World War II. Yesterday’s election is one where the outcome will have far-reaching consequences outside the U.K. The future of the European Union is at stake, and the world is watching.

A whirlwind of political moves has seen everything from a new prime minister to critiqued manifestos, destroying any semblance of political guarantees. With parties accusing one another of disinformation and the public struggling to separate fact from fiction, it’s the tech giants of Facebook, Google and Twitter that have found themselves caught up in accusations and calls for structural frameworks around how politically focused advertisers use their platforms.

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