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Why Marketers Should Care About Consumer Perception of Corporate Social Responsibility

July 25, 2019

Via: Adweek
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In today’s socially conscious environment and political climate when a company takes responsibility for its actions and the subsequent impact on communities, employees and stakeholders, the results go a long way.

This is no secret to companies in various industries. The Sustainable Investment Institute (Si2) recently reviewed the current state of companies’ sustainability reporting and reported that websites of 92% of S&P 500 companies included disclosure on sustainability, with 395 companies (78%) issuing full reports on the subject. The rising role of chief sustainability officers (CSO) is itself an indication for sustainability’s coming of age.

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