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Why 2021 Was The Year Of Consent For Digital Media

December 28, 2021


The word of the year, at least according to Collins English Dictionary, is “NFT.”

Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word of the year for 2021 be “consent.”

With third-party cookies going away and other identifiers, like Apple’s IDFA, getting harder to come by, ad buyers, media sellers and their ad tech partners are all madly angling for opt-ins.

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