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Why 2021 Was The Year Of Consent For Digital Media

December 28, 2021

Via: AdExchanger

Category:

News

The word of the year, at least according to Collins English Dictionary, is “NFT.”

Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word of the year for 2021 be “consent.”

With third-party cookies going away and other identifiers, like Apple’s IDFA, getting harder to come by, ad buyers, media sellers and their ad tech partners are all madly angling for opt-ins.

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