Top
image credit: Adobe Stock

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023

December 13, 2022

Via: MediaPost
Category:

More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B).

Twenty-six percent of B2C marketers plan to increase budgets, the study found, while 51% plan to maintain their budgets and 23% plan to decrease their spend. Some 34% of B2B marketers said they would increase spend, while 45% plan to maintain budget and 21% plan to decrease spend.

Read More on MediaPost