Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B marketing.
Just don’t look at my predictions from last year to check my record for accuracy, please.
“My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying.
This year, my predictions range from retention to robots. I welcome your feedback!
