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When Does It Pay To Take A Risk In Advertising?

December 22, 2022

Via: MediaPost
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Trust is powerful. Risk is tricky. B2B marketing trends reveal that businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023 despite indications of impending recession, according to data from Sapio Research.

Seventy-seven percent of marketers participating in the survey said they are encouraged to take risks, and 32% are strongly encouraged to take risks to improve performance.

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