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What ‘Bridgerton’ Can Teach Marketers About Today’s Consumers

April 5, 2021


If you haven’t joined me and the 60 million who binge watched Bridgerton on Netflix, you might be wondering what all the fuss is about. My grandmother pitched it to me as Pride and Prejudice meets Gossip Girl meets Fifty Shades of Grey. Considering her affinity for daytime TV soap dramas, this was not entirely compelling, but what else was I doing?

Hours in, I was enchanted and wanting more. The strategist in me wondered what deeper connection was resonating with today’s audiences (besides the steamy romance scenes). My hypothesis? Predictability.

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