As marketers, we use Key Performance Indicators (KPIs) in much the same way. Our clients or our companies have goals with respect to acquisition, customer value, and retention… and we need to constantly track our marketing and sales progress in achieving those goals.
Marketing KPIs:
Utilizing your sales reports, CRM, analytics, and marketing budgets, you should be able to measure these KPIs on a campaign basis, monthly basis, providing both month-to-date, month-over-month, and month-over-year trends:
- Inbound Sales Revenue – Total annual sales traceable to marketing efforts that drive leads inbound to your digital channels.
- Cost Per Lead (CPL) – Total money spent on lead generation divided by the number of leads that spending helped to generate.
