Blueconic, the customer data platform, last week announced enhancements to its customer lifecycle orchestration capabilities. The improvements are aimed at making messaging responsive to customers at any point in their journey, rather than responsive to channel-based campaigns.
The enhanced capabilities are designed to help marketers leverage cross-channel touch-points relevant to each stage of defined customer life-cycles.
Why the changes matter, WEHCO Media had been a Blueconic customer since 2017. We reached out to Amanda Hamilton, marketing manager at WEHCO Media, to gauge the significance of the changes.
