Marketing isn’t the only profession to obsess over the latest trend or “next big thing.” For the past five years, I have been the editor Target Marketing’s sister brand — Publishing Executive — covering the media and publishing industry. As of January 2019, I added the role of content director for Target Marketing. Many of the same trends and buzzwords marketers have endured crossed my desk in the media space in those past five years as well; whether it be social media, mobile or big data.
