image credit: Walmart / Flickr

Walmart homes in on family, community in first ad push for Walmart+

September 11, 2020


Unsurprisingly, Walmart is putting considerable marketing muscle behind the rollout of Walmart+ as it looks to keep up momentum in online sales and raise consumer awareness for its new membership service ahead of the critical fourth quarter and holiday shopping period.

Creative messaging in the campaign makes an emotional appeal to families, emphasizing the value of spending more time with loved ones and the community and how Walmart+ can enable greater flexibility through a focus on convenience.

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