Retail marketing gurus of all stripes have been touting the need for experiential marketing to entice shoppers into stores, but in the pandemic era, that is out the window.
And indeed Walmart is taking its experiential marketing virtual and out of doors. The retail giant has done so previously; well before the pandemic the retailer used parking lot space for “town centers” and musical events. But at a time when retailers must limit the number of shoppers in stores and encourage curbside pickup, the approach allows the company to connect with its customers in a pandemic-safe way, at least until the weather stops cooperating.
