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Twitter Shares New Insights into Gen Z Usage and Engagement

October 13, 2021


Twitter has provided some new insight into how younger audiences engage via tweet, and what they’re looking for from brands, specifically, on the platform.

And as you might expect, younger users drive the discussion on the platform – though you likely wouldn’t have guessed that they were quite this influential.

As Twitter notes, nearly half of all of the Tweets that were sent between May 2020 and May 2021 came from users aged between 16 and 24.

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