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Triumphant Solutions For Ad Tech: Changes In The Ad Tech Space Invite New Opportunities

November 21, 2022

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The golden era of digital streaming is upon us. YouTube is the largest connected TV platform, surpassing even Silicon Valley powerhouse Netflix. For creators, this is a shortcut to advertising opportunities, since ad-based streaming and commerce opportunities allow creators to increase their impressions and decrease costs.

Digital advertising has also become more direct-response-focused. About 80% of online ad spending today is performance-oriented. Online advertising is much more measurable, and influencer marketing and creator marketing are growing more rigorous.

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