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Top 3 Must-Haves for Your Digital Marketing in 2023

January 18, 2023

Category:

Social Media

Social media has become an essential component of any digital marketing strategy. It is nothing new for digital marketers. It is, however, entirely new almost weekly regarding how consumers utilize social media. Before, the main way to research a product or service was via Google.

Today, social media is the consumer’s search engine, and user-generated content (UGC) are the reviews they look for before making a purchase decision. Here are six reasons why social media is an essential tool of any effective digital marketing strategy:

  • Social media platforms have a large user base, providing a wide audience for a company’s marketing efforts.

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