TikTok has partnered with internet radio station SiriusXM – a subsidiary of Pandora.
The short-form video app hopes to showcase new talent through the integration and boost curated content, special events and exclusive performance across all three platforms.
“We are excited to collaborate with TikTok to create new content that brings the vibrancy of the leading social networking service to life on live radio and our streaming platforms,” said Scott Greenstein, President and Chief Content Officer, SiriusXM.
