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TikTok Leads Christmas Day Download Charts, New Markers of the Coming Metaverse Shift

December 28, 2021

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TikTok looks set to continue its growth momentum well into 2022, with the short-form video app topping the download charts on Christmas Day, while VR and the broader metaverse shift also saw some important consumer indicators in the latest data from app tracking company App Annie.

First off, on overall downloads – as you can see in the below chart, globally, TikTok lead the way on Christmas, ahead of Instagram and Facebook.

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