Sometimes marketing is a relatively simple process. But what if the product or service you’re trying to promote and market is … well, to put it bluntly, boring?
Lisa Schwarz, senior director of global product marketing at Oracle NetSuite, knows quite a bit about this challenge. Her job is to market software that handles some of a business’s least-sexy tasks. NetSuite provides Enterprise Resource Planning (ERP) through a bundled business management system for companies, from accounting to inventory management and beyond.
