All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day polar bear plunge, a dose of cold reality can be quite bracing and help provide sharpness and clarity. In that spirit, here are three predictions to help you clear your head for the new year.
1. The Cold Reality: Digital will become the new “too big to fail”
I’ve been warning for years that digital would trigger unwanted government oversight if it didn’t get its act together on privacy.