The biggest marketing moment of the 2020s won’t be the next Olympic games or the Super Bowl. It will be when we land on the moon for the second time. The U.S. government has plans to land on the moon by 2024 with both a male and a female astronaut. Like in 1969, it will be a moment that captures the attention of the globe. It will also fuel a major marketing gold rush.
People need a cause
The next moon landing will be a call to arms for countries to continue looking at and thinking about space as a destination.