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Taco Bell appoints Jordan Brand CMO as global chief brand officer

December 3, 2021


Taco Bell’s appointment of Sean Tresvant is another signal that the QSR brand is looking to burnish its reputation as not just a place for affordable Mexican food but as a cultural heavyweight with a cult-like following. The move comes months after the chain partnered with full-service marketing agency Cashmere as its culture agency of record to better help it engage with consumers in sports, fashion, gaming, music and beyond.

“The brand and its people are constantly — and consciously — pushing the limits on what it means to be a brand in today’s rapidly evolving culture, and I’m excited to revolutionize alongside them,” Tresvant said in the press release.

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