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Subway plans to spend big in digital with a 150-person team

June 13, 2016

Via: Digiday
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Subway is the latest fast-food chain that wants to become more like a tech company.

The company is assembling a digital team of 150 full-time employees over the next two years, with some coming from consulting company Accenture. The sandwich chain will still use agencies to produce content, while the 150-person team will focus on technology development, loyalty programs, digital strategy and consumer behavior.

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