83. It’s the atomic number of Bismuth (yup, that’s a real element). It’s a prime number that is also the sum of five consecutive prime numbers (11 + 13 + 17 + 19 + 23). 83 is the title of a so-so John Mayer song.
Interesting tidbits, right?
Now the number 83 takes on new significance, at least for marketers. We’ve been working on some exciting brand-new research at Convince and Convert to better understand the importance and value of word-of-mouth marketing.