As we near 2023, there is no doubt that we live in a distracted world. With all its many improvements and innovations, the internet has also brought a lot of noise and distraction. There is no exception to the noise regarding public relations, brand building and thought leadership.
Although the core psychology and principles behind building a unique brand have remained the same, the potential mediums to express these aspects have grown dramatically. This has left startups and established companies in a great predicament: they have too many options!
