If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets.
In the US, Google dominates the search ad market, holding steady at about 56.1% of the total ad revenue share amongst platforms like Amazon, Microsoft, and Yelp. But even as the market shifts to other platforms, Google’s growth outpaces all other traditional formats. If we’re talking about general search, though, Microsoft holds the #2 position as Google’s top competitor.
