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Rethinking and Predicting the Future of TV Advertising

October 7, 2019

Via: Adweek

Television is arguably the greatest ad vehicle ever invented. There is tremendous excitement in advertising to treat it like digital media, with all its amazing tech, data and precision.

I worry this excitement is causing too many of us to miss a critical point, though. The shift from linear TV to streaming is nothing short of revolutionary, and the advertising that supports this content warrants a revolution of its own.

That revolution won’t happen by simply making TV ads more targeted or addressable.

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