Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report.
The digital media agency said $5.46 billion of digital ad spend was wasted out of a total $13.9 billion spent in 2022. This was up from $3 billion wasted in 2021.
The data came from Next&Co’s quarterly Digital Media Wastage reports and its Prometheus media auditing tool, and encompassed a raft of industries including real estate, finance, pharmaceutical, insurance, retail and FMCG sectors.
