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Reddit improves mobile and digital ad business with acquisition of Spiketrap

September 9, 2022


Reddit just acquired Spiketrap, the audience contextualisation company in hopes of improving its ad relevance and targeting performance.

Spiketrap technology is used to bolster quality scoring and engagement prediction.

It does it by providing contextual analysis and features through its AI engine.

As part of Reddit, it will improve interest and contextual targeting capabilities, improve prediction modelling and auto-bidding to drive higher return on investment for advertisers.

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