The universal challenge facing all marketers right now is how to generate revenue in the months ahead with so much uncertainty and a bleak economic climate. Today’s reality is quite different than it was just a few weeks ago, and that means marketing is more critical than ever. Initiatives rolled out in Q2 and Q3 could become the most important, impactful initiatives in your company’s history. Unfortunately, many companies will be forced to lay off staff and many more will go out of business altogether. Navigating such uncertain times requires agility, patience and resourcefulness. Here’s how you can effectively manage marketing efforts in the months ahead.
