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P&G sales surge amid pivot to digital, $100M investment in advertising

October 21, 2020


As it did during the early days of the pandemic, P&G continues to double down on marketing as the health crisis changes consumer behaviors in the CPG category and elsewhere. At the same time, the company is well positioned to see an enduring benefit from putting a bigger focus on online shopping and digital marketing.

For P&G, it is a time to move forward — not retreat — in ad spend, especially as consumers continue to spend most of their time at home, consume more media and keep the pandemic front-of-mind, Moeller said on the media briefing, per Ad Age.

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