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P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%

April 21, 2021

Via: Marketing Dive

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P&G continued to feel a windfall from the pandemic in fiscal Q3, as the health crisis has led to sustained consumer interest in home goods and cleaning products and resulted in a rapid acceleration of e-commerce adoption. While marketing and advertising were not discussed in depth on the earnings call, executives suggested that P&G’s reputation in those areas is reinforcing the performance-driven channels that are increasingly important to its bottom line.

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