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Nordstrom plots ad expansion as retail media network generates $40M

March 2, 2022

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Nordstrom is sharing more details on its advertising program to capture the interest of brands that are adjusting their strategies to account for privacy headwinds that have shaken mainstay platforms. Retail media has grown increasingly competitive as first-party shopper data sees its value increase amid Google’s plan to deprecate cookies and Apple making its mobile identifier an opt-in feature. The latter change has already delivered a hit to Facebook campaign performance.

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