Professional marketers are embracing online-only events as the unlikelihood that they would attend an in-person conference during the COVID-19 pandemic stretches deep into 2021.
In our survey of over 300 marketers, respondents on average gave the prospect of attending an in-person event a 3 out of 10 chance through the end of the first half of 2021. That is the same as when we last fielded our Event Participation Index in June, but at that time we only asked about the likelihood that they would attend in-person events through the end of 2020.
