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Netflix secures 2 Snap execs to spearhead advertising push

August 31, 2022

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Netflix has secured two experienced executives to chart its course into crowded ad-supported streaming waters. The hires come as the company aims to roll out a cheaper ad-supported tier in early 2023, though a Bloomberg report last week indicated that the offering could go live in select markets late in the fourth quarter. It is expected to be priced between $7 to $9 per month, with the lower range representing about half of what a premium Netflix subscription goes for.

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