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Michael Jordan Is a Case Study in Building a Powerhouse Personal Brand

February 1, 2022

Via: Entrepreneur

Category:

News

I know so little about sports that the “sportsing” meme you see show up every year around Super Bowl time is a pretty good depiction of my knowledge on the topic. But despite my near-complete ignorance, even I recognize one athlete who is so iconic that nearly 20 years after his retirement, he is still the name and face most associated with basketball — even among people who don’t follow the sport.

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