This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites.
The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its retail clients, which account for roughly a quarter of the agency’s client roster. “We saw a need to help retailers understand the value of their data and have consideration of the consumer along the way,” Emily Kramer, VP of New Stream Media.
