Fewer advertisers plan to cut media spending in the remainder of the year, though they are changing their priorities to reach the growing audiences for digital media, the study by Advertiser Perceptions suggests. The coronavirus pandemic has led to a surge in media consumption among people who were stuck at home during lockdowns while accelerating the shift toward social media, streaming and OTT/CTV platforms. Advertisers will prioritize those digital media platforms, especially in their regional and local spending during the second half of the year.
