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Marketers consider TikTok most innovative media platform

September 9, 2022

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TikTok is now considered one of the top innovative media brands among advertisers globally.

That’s according to a survey from Kantar based on the answers of 18,000 consumers and 900 senior marketers.

The results show that TikTok ads are widely considered to be the ‘most fun and entertaining’.

The app which has over one billion people logging in each month to share and view clips is now also considered more trustworthy among marketers.

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