Lorna Jane has been penalised $5 million by the Federal Court after admitting it made false and misleading consumer claims around its ‘LJ Shield Activewear’ technology suggesting it would prevent customers catching Covid-19.
The activewear brand was taken to court by the Australian Competition and Consumer Commission (ACCC) last December after concerns were raised around promotion of the ‘LJ Shield Activewear’ technology through advertising, online and messaging. Among the claims made by the brand were that the technology ‘eliminated’, ‘stopped the spread’ and ‘protected wearers’ against viruses, including Covid-19.
