A year has now passed since GDPR took effect in the EU, ushering in the most sweeping data privacy protections in a generation and transforming the global marketing and tech space in ways both predictable and unforeseen.
As this anniversary fast approached, many of us started asking the same questions. What have we as digital marketers learned during this first year? How does that knowledge impact our work and inform our decision-making moving forward? What are the good, the bad—and yes, even the ugly—effects that have resulted from this epic standardization of data and privacy practices and transparency?