In a new partnership with the United States Hispanic Chamber of Commerce, Google will unveil a new Latino-owned attribute in Search, Maps, and Shopping. This will help identify them to customers that want to patronize businesses owned by Latinos.
Latino Attributes in Google Search, Maps, and Shopping
Whether it is your heritage, gender, or any other identifying trait, you can use it to market your business on Google to reach a larger audience. In the case of Latino business owners, this identification can help customers who don’t speak English or those looking for specific items such as foods, spice, cultural items, and more.
